Advertising, integrated into the narrative
Branded solutions designed for broadcast and beyond: billboards, frames, and branded boxes that interact with Rai’s editorial content
Billboard
Opening and closing formats that provide maximum brand visibility at key moments of the program
Branded Box
Native formats that integrate the brand into the television content, making advertising a natural part of the story
Frames
Branded graphic elements that accompany the content, ensuring brand continuity and recognition
Spot
Production of clear, impactful TV commercials designed to maximize audience impact
Billboard
Billboards are high-impact advertising solutions, strategically placed at the beginning and end of programs to immediately capture the audience's attention. With creative designs and professional motion graphics, they ensure brand recognition and premium presence, making them ideal for campaigns aimed at high reach and awareness
Branded Box
"Branded Boxes allow the brand to enter Rai content in an elegant and coherent way. From concept to graphic and motion design, we develop formats that combine editorial storytelling with advertising messages. Perfect for dedicated segments and shows, they ensure an authentic and memorable presence without disrupting the flow of the program
Frames
"Advertising Frames provide a constant brand presence throughout the broadcast without interfering with content consumption. We design modular layouts adaptable to different television formats, carefully crafting the design and motion system to ensure seamless integration with the editorial language. Ideal for live programs or long segments, they keep the brand consistently visible and coherent
Spot
Commercials are advertising content created to convey the brand message in a direct and effective way. We handle concept development, direction, production, and post-production, ensuring broadcast-quality standards and adherence to the brand’s creative guidelines. Ideal for traditional TV campaigns, events, or targeted schedules, they guarantee attention, brand recognition, and message memorability